OK. This could be all of them. But to me, theone that gumms people up the most is the one about longer drivers hitting the ball farther. I think anyone iwht any good clubfitting experience knows how false that one is. yes, sometimes if yoiu nut a 45.5" club on the screws, the ball really sails. But let's be honest, that's rare. What happnes far more often is an awkward, disjointed swing that produces a big miss that costs strokes. Think of that recent article in Golf Digest that talks about being penalized 0 points for a miss into the first cut sitting up, but two points for being stuck behind a tree, or four points for OB or lost ball. Think about it. Those scenarios actually cost you strokes. No avoiding it, (unless you have a mole burrow near your ball, like Sergio Garcia at The Barclays. Jeez, these guys are always looking for an angle.

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Multiple studies have shown that only very low handicap players pick up average distance on 45 inch clubs vs 43-44 inch ones. Even then, it's only a few yards. And everyone's average side to side miss gets much worse. But good luck getting people to believe that. Talking about fewer centre face hits, the pressure that extra length and leverage places on your swing mechanics, the Moment of Inertia of the whole swing, etc., etc., just as often makes people's eyes glaze. Tom explains it well, though. So we need to get people to read the 2 page length myth chapter in the book. Then we need to get them to swing 46" and 43" drivers while measuring their swing speed, swing path and face angle, and also using impact labels. That will convince some doubters. Get someone angry with the first myth, then intrigued by improved driving with the second, and we may just have someone whose mind is opening up to real clubfitting.
Sean Baines
Clubs That Fit
Richmond Hill, ON, Canada
www.clubsthatfit.cainfo@clubsthatfit.ca